The brief

Work for a French macaron company, Mag’m. The aim is to
propose a new marketing and design approach, allowing
Mag’m to follow a Business to Consumer strategy instead of
the Business to Business to Consumer Mag’m currently have.

The project

The concept is a 6 month co-branding with Kusmi Tea. The
idea is to make Mag’m renowned thanks to the leadership
of Kusmi.

 

According to that, we propose to the consumers a « Kusmi moment » which is to mix the pleasure to savour the
delicious Kusmi tea with the flavourful French macarons of
Mag’m with unprecedented combinations each month.